To have true, long-lasting success, you need to believe in your own self-worth. You need to accept who you are, your strengths, your weaknesses, and all your imperfections and then you need to love yourself hard.

You need to luxuriate in your uniqueness and now that you are perfect just the way you are.

And then you need to open yourself up to the universe and allow it to deliver the success that you desire.

You may be able to create a business through scarcity and fear, but it will not be a business you love being in, and there is a good chance it will all come crashing down around you when your lack of self-worth catches up.

The other thing not believing in your self-worth can cause is that feeling that the universe is ‘blocking you’. That you are trying so hard to succeed, but that nothing is being delivered to you.

This is either a timing issue – as in you are doing everything right and just need to give it some time. Or it is an issue with your energy and your belief. If you are willing to put in the hard work, the universe is willing and waiting to give you what you deserve.


Often the problem comes from our upbringing. We are taught to be humble, to dumb ourselves down so that we don’t make others feel inadequate.


We turn the dimmer down on our own brilliance to make others feel comfortable, or to stop ourselves from losing friends. For a million reasons we hide how amazing we are, till we can’t even see it ourselves.

We disagree with people who give us compliments, deflecting rather than accepting.

And we talk about our accomplishments with the word BUT in the sentence.


These are some of the ways I used to talk about myself to make other people feel more comfortable:

I had my own dental practice BUT we sold it before I was really successful. (Meanwhile the business grossed 700 000 the year I sold it.)

I wrote ten books BUT they were just fiction.

I was a best-selling author on Amazon BUT then the algorithm changed and my income disappeared.

See how I was using the word BUT to take away any sense of achievement from something amazing I had done.


The word BUT in a sentence negates everything that goes before it. All people hear (including you) is the last part.


So, if you catch yourself doing it stop. Just try out the first part of that sentence by itself.

I owned my own dental practice.

I wrote ten books.

I am a best-selling author.


See the difference? Feel the difference?

All of a sudden I am recognising how what I have done is amazing.

So, what can you do about it if you know that your self worth is lacking?

Well, one of the things that you can do to work on your unconscious mind and your belief systems is to use guided meditations.

These can help your conscious mind and your unconscious mind to link and connect and for your old programming to be overridden by a new one.

I recently recorded a meditation from a book called Lions In Wait specifically to help people do this.

It concentrated in rewiring your brain to acknowledge and appreciate your own uniqueness, which in turn enable you to embrace your self-worth.

If you would like access to this recording, I have released it for free to my Facebook Group, The Fully Booked Coach. All you need to do to get it is to join.

Make sure to answer all the questions to get access as soon as possible. I look forward to seeing you in the group.

In Your Corner

Donna Joy