I DON'T KNOW HOW TO GET CLIENTS ONLINE!!!
Alrighty, you’ve brought out the big guns haven't you…
And rightly so…
Getting clients is the number one thing you must be able to do to build your business online.
It’s a functional issue for sure, but it normally comes with a lot of mindset issues.
I’ll never be able to do it…
I’m not good enough…
People will laugh at me…
Who am I kidding? I can’t do this…
These might be thoughts that pop into your mind when you imagine yourself trying to get clients online.
The thing about these thoughts is that for them to have popped into the front of your mind, it means that they are living deep within your subconscious mind. Possibly tied to some limiting self-beliefs that you have.
What you need to know is that the results that will come from your future actions are not connected to your results of the past.
Unless you keep doing the same thing over and over again and expecting a different outcome – and we all know what that means…
Yep. That’s the definition of insanity.
SO this means that going forward from now you have to work out what you need to do and then do it…
Without any thought about what it means about you…
Without letting those limiting self-beliefs get in your way.
You need to put all emotion aside and just concentrate on action…
And then you need to keep doing that without stopping to micro analyse your results.
Once you know what you need to do, just do it for at least a month, every day, and then you can step back and have a look if you are heading in the right direction.
I get it…
YOU DON’T KNOW WHAT TO DO.
And yes, I am going to help you with that…
I just needed you to realise that your mind will try to get in your way, because actioning what you need to do is going to feel uncomfortable right up to the point where it becomes your new comfort zone.
So you want to get clients online.
I’m going to be totally honest – it’s too much for me to cover in one email.
You need to be able to attract the right people to you, and then you need to be able to close them into your business.
So, attract and sell.
And even within those two topics, there are a tonne of things you need to know how to do.
SO today I’m going to start with the most important thing you need to get right before you start any sort of marketing…
What we call Laying The Foundations…
And that is working out exactly who your perfect client is, and how you can find them.
When Steph and I ask people who their product or program is right for, they invariable always say everyone.
And maybe that is true.
Maybe everyone could benefit by working with them.
But the truth is that if they try and attract everyone, they will end up attracting no-one.
Dan Kennedy, one of the best marketers on the planet, said, ‘If you market to everybody, you market to no-one.’
So as painful as it may be to you (BUT I WANT TO HELP EVERYBODY!!!) you need to choose exactly who you want to work with.
You need to create your avatar so that you can create a language that means something to them, even though it doesn’t to anybody else.
Kind of like a whisper on the wind that only they can hear.
SO to do this, you need to research.
I know right.
And yet, if you don’t take the time to do the boring research (which actually isn’t that boring at all) then everything that you create from there will be haphazardly thrown together.
Maybe it will work, probably it won’t, and even if it does work, it won’t be as impactful as if you had taken the time to research.
You need to unlock the primordial scream that resides in your perfect client’s head.
What is it that they want more than anything???
What is it that they would do anything to get???
What is their private pain, their fears, their desires???
And after you have used these to craft your message to them, you need to work out where they are hanging out.
You are going to use the results of your research to create something that they badly want, something that will scratch their itch, and then you are going to offer it to them.
This is the no. 1 Rule of Attraction Marketing.
Now Steph and I use and teach something we call the 3 C’s of research.
WE research the client (in this case you), the customer, and the competition.